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Business Administration - Entrepreneurship

Program Info

Degree Type:
Undergraduate
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(800) 414-5756
Application Deadline
None
*Available for International Students
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About the BSBA in Business Administration - Entrepreneurship Major

If you've ever wanted to start your own business or be your own boss, you can turn that idea into reality at º¬Ð߲ݴ«Ã½ University. Teaching you core business fundamentals while inspiring creativity and vision, TROY's BSBA in Business Administration - Entrepreneurship equips you with the skills and knowledge you need to excel as a business owner, startup founder or entrepreneur.

John Robert Lewis Hall on the º¬Ð߲ݴ«Ã½ Campus

Promoting an Innovative Mindset from Day 1

At TROY, you'll be encouraged and challenged to transform your ideas into a business. As a new entrepreneurship major, you'll generate a business idea, develop it throughout the semester and present it in a business pitch. Through other courses, you'll nurture and refine your business idea. You'll also apply what you've learned in courses such as Business Plan Development and Product Development and through internships.

Execute Your Vision with a Bachelor's Degree in Entrepreneurship

Successful entrepreneurs turn a vision into a plan and build that plan into a purpose. TROY's entrepreneurship degree combines the creative and practical business components you need to move from vision to execution. From identifying market gaps and offering valuable solutions to marketing, economics and analytics, you'll gain a strong foundation in business while developing your entrepreneurial spirit. After earning your entrepreneurship degree from TROY, you'll be well-prepared to start your own business or work with other entrepreneurs to grow theirs.

BSBA in Entrepreneurship Curriculum

While specific courses may vary from year to year, coursework for the entrepreneurship major includes:
Degree Map

BSBA in Entrepreneurship Program Locations

The bachelor's degree in entrepreneurship is offered in person on the º¬Ð߲ݴ«Ã½ Campus. For more information about program availability and delivery options, call 1-800-414-5756.

Business Administration Concentrations

Tailor your future with TROY's Bachelor of Science in Business Administration by choosing a concentration that aligns with your career aspirations.
Business Accounting and Finance

The Business Accounting and Finance concentration prepares students for high-paying careers in corporate finance, investment banking and international accounting. The program offers a cutting-edge, AACSB-accredited curriculum that emphasizes a global economy perspective, developing skills in financial modeling, risk assessment and investment portfolio management through coursework, case studies and simulations. Students gain real-world experience via internships, capstone projects and industry collaborations.

Learn More about Business Accounting and Finance

Business Analytics

TROY's Business Analytics concentration equips students with the skills to predict business opportunities and risks by dissecting data, applicable across diverse fields such as business, engineering, pharmacology and architecture. Graduates will excel at identifying relevant information, examining data, creatively solving problems, organizing data, advising decision-makers, managing information for business intelligence and communicating insights effectively through visualizations and business terminology.

Learn More about Business Analytics

Entrepreneurship

The Entrepreneurship concentration is designed for aspiring business owners and startup founders. This program combines core business fundamentals with a focus on creativity and vision, preparing students to generate, develop and refine business ideas through courses like Business Plan Development and Product Development. Graduates gain practical experience via internships and are equipped with the skills in marketing, economics and analytics to successfully launch their own ventures or contribute to the growth of existing businesses.

Learn More about Entrepreneurship

General Business

TROY's General Business concentration offers a flexible, interdisciplinary degree for students seeking a broad overview of various business disciplines. Ideal for those exploring different business areas, this program allows for extensive customization through upper-level classes across all business fields. It develops proficiency in management concepts, skills and strategic business techniques, preparing graduates for diverse career paths.

Learn More about General Business

Marketing

The Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing provides students with core business fundamentals and fosters creativity. The program's curriculum focuses on understanding customer preferences and guiding organizational efforts related to product development, promotional strategies, pricing and distribution. With flexible delivery options and instruction from experienced faculty, this program equips students with the knowledge to thrive in today's competitive global business environment.

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Risk Management and Insurance

TROY's Risk Management and Insurance concentration prepares you for high-demand careers in risk management, underwriting, claims, and brokerage, with a unique focus on the specialty insurance market, including excess and surplus lines. Even before graduating, you'll have the opportunity to earn your Alabama state producer license, often by your second semester. The program's coursework aligns with prestigious professional designations like ASLI and CPCU, allowing you to work towards these while earning your degree. Our robust internship program, supported by faculty engaged with industry partners, provides invaluable connections and real-world experience, leading to rewarding RMI careers helping individuals and businesses manage and anticipate risk.

Interdisciplinary Concentrations

Customize your Business Administration degree by choosing a concentration from Environmental Science, Leadership Development, Legal Studies, Music Industry or World Languages (Spanish). This unique option allows students to leverage existing minors in one of these fields to gain a specialized business major.

TROY's IDEA Bank: Launch Your Business While You're a Student

At TROY, you'll have the one-of-a-kind opportunity to start your business with Innovation, Design and Entrepreneurship Accelerator (IDEA) Bank. Each year, IDEA Bank chooses five student-run businesses to sponsor and provide access to the resources entrepreneurs need to grow. That means you'll have the opportunity to launch a successful business before you even graduate.

Should your business be chosen for sponsorship, IDEA Bank offers one-on-one mentorship, networking opportunities, personal brand advising, technology and other support for launching your business. IDEA Bank also holds numerous events, offers workspaces and helps shape the curriculum for the entrepreneurship degree at TROY. Whether you have a fully developed business idea or aren't yet sure where to start, IDEA Bank can help you take the next step on your entrepreneurial journey. Learn more about IDEA Bank.

Students discuss projects

Careers for Entrepreneurship Majors

Jobs for entrepreneurship majors can include sales, marketing and consulting for existing businesses or starting your own venture.

Faculty Profiles

Dr. Charla Brown

Dr. Charla Brown

Dr. Charla Brown, Assistant Professor of Marketing and Entrepreneurship at TROY, holds a Doctor of Business Administration in Marketing from the University of South Alabama. A TROY alumnus, she brings an extensive background in product development, leadership, human resources and management to the classroom. Her interests include applied social psychology, workforce dynamics and performance management.

Entrepreneurship Scholarships

Harrel McKinney Entrepreneur Endowed Scholarship
$2,000 scholarship for students enrolled in the entrepreneurship major or minor or students with approved businesses operating in the IDEA Bank.

Southeast Gas Endowed IDEA Bank Scholarship
$1,000 scholarship for students enrolled in the entrepreneurship major/minor or have selected to participate in the IDEA Bank entrepreneurship project/curriculum on the º¬Ð߲ݴ«Ã½ Campus.

Related Programs

FAQ About the BSBA in Entrepreneurship

Learn more about entrepreneurship and our program.
What can you do with an entrepreneurship degree?

TROY's entrepreneurship degree program prepares you to launch your own business venture or help an existing business grow. Careers for entrepreneurship majors can also include product development, marketing, sales and business development roles.

How long does it take to get an entrepreneurship degree?
TROY's entrepreneurship major is part of the BSBA in Global Business coursework, which is a 4-year bachelor's degree program.
Is entrepreneurship a good degree?
A bachelor's degree in entrepreneurship is an excellent choice if you want to start a business or grow an existing small business. An entrepreneurship degree teaches you every aspect of a business, helps you develop skills for business development and provides you with a greater understanding of what it's like to be a startup founder.

Helpful Links

News

Sarah Snyder's Countryside Kennels was the winner of the IDEA Bank's student marketing competition during the spring semester.

TROY Entrepreneurship in the News

What started out for Sarah Snyder as part-time high school job has gone to the dogs, literally. The sophomore business major from Roeton, AL has created Countryside Kennels and was the winner of the IDEA Bank's Student Entrepreneur Marketing Competition, which was open to IDEA Bank students during the spring semester.

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